search query: @author Schaefer, W. / total: 5
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| Author: | Schaefer, W. |
| Title: | Aided recall and recognition in Belson's studies in readership. |
| Journal: | Marketing and Research Today
1989 : FEB, VOL. 17:1, p. 41-51 |
| Index terms: | READERSHIP SURVEYS MARKET RESEARCH METHODOLOGY |
| Language: | eng |
| Abstract: | Schafer has analysed Belson's data obtained in 1962 using regression analysis. He found high non-linear correlations between the conventional and intensive approaches to readership surveys. A major result is that the superficial treatment of a large number of publications progressively handicaps smaller publications. |
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