search query: @author Lodge, G. C. / total: 5
reference: 2 / 5
| Author: | Lodge, G. C. Walton, R. E. |
| Title: | The American corporation and its new relationships. |
| Journal: | California Management Review
1989 : SPRING, VOL. 31:3, p. 9-24 |
| Index terms: | COMPANIES USA |
| Language: | eng |
| Abstract: | The United States is losing its capacity to compete in the world economy. The pressures of global competition on American corporations are examined. Two choices are open to them: to leave the country or stay and change. Taken together, the radical changes constitute a radically different pattern of relationships with competitors, suppliers, and government. In place of adverse, short-term, contractual, and rigid relationships are ones which are more cooperative, intimate, long-term, consensual and flexible. It is shown that the necessary transition is shocking to many managers. Five prerequisites to the effective management of the transition to new relationships for competitiveness are listed and explained. |
SCIMA