search query: @author Turney, P. B. B. / total: 5
reference: 4 / 5
| Author: | Resnik, A. J. Turney, P. B. B. Mason, J. B. |
| Title: | Marketers turn to counter-segmentation. |
| Journal: | Harvard Business Review
1979 : SEP-OCT, VOL. 57:5, p. 100-106 |
| Index terms: | MARKET SEGMENTATION MARKETING EXPENDITURE |
| Language: | eng |
| Abstract: |
SCIMA