search query: @author Koehler, F. / total: 5
reference: 4 / 5
| Author: | Koehler, F. |
| Title: | "WertGarantie" Eine ungewoenliche Versicherung |
| Journal: | Marketing Journal
1989 : OCT/NOV, VOL. 22:5, p.450-457 |
| Index terms: | INSURANCE |
| Language: | ger |
| Abstract: | "Wertgarantie" is the name of a sort of technical insurance founded by Kurt Jodexnis in 1963. People could insure their televisions also against repair costs. The installments of the insurance served as installments for a new tv set as well. The client could decide if he wants to have his tv repaired or he wants to get a new one. |
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