search query: @author Kern, H. / total: 5
reference: 4 / 5
Author: | Kern, H. Wagner, H-C. Hassis, R. |
Title: | European aspects of global brand: the BMW case. *BMW |
Journal: | Marketing and Research Today
1990 : FEB, VOL. 18:1, p. 47-61 |
Index terms: | INTERNATIONAL MARKETING EUROPEAN COMMUNITY MOTOR VEHICLES INDUSTRY |
Language: | eng |
Abstract: |
SCIMA