search query: @author Mehrotra, S. / total: 5
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| Author: | Mehrotra, S. |
| Title: | Strategic regional marketing: two plus two equals six |
| Journal: | Journal of Advertising Research
1989 : DEC - 1990, JAN , VOL. 29 : 6, p. 9-17 |
| Index terms: | MARKETING STRATEGY DECENTRALISATION BRAND LOYALTY |
| Language: | eng |
| Abstract: |
SCIMA