search query: @author Koehler, F. / total: 5
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| Author: | Koehler, F. |
| Title: | LAMY Schreibgerate Mit zeitgemassen funktionalem Design auf Erfolgkurs in Marktnischen |
| Journal: | Marketing Journal
1990 : FEB/MARCH, VOL. 23:1, p.36-40 |
| Index terms: | MARKETING STRATEGY |
| Language: | ger |
| Abstract: | The author introduces the medium family enterprise LAMY in Heidelberg. Their marketing concepts are client oriented, creative and communicative. Their strategy is specialization, their programm is to make stars in part markets. The recipe of the success of the LAMY stationery is modern design. |
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