search query: @author Menasco, M. B. / total: 5
reference: 4 / 5
| Author: | Curry, D. J. Menasco, M. B. |
| Title: | Some effects of differing information processing strategies on husband-wife joint decisions. |
| Journal: | Journal of Consumer Research
1979 : SEP, VOL. 6:2, p. 192-203 |
| Index terms: | BRAND LOYALTY CONSUMER INFORMATION DECISION MAKING HOUSEHOLD DURABLES |
| Language: | eng |
| Abstract: |
SCIMA