search query: @author Koehler, F. / total: 5
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| Author: | Koehler, F. |
| Title: | "Saarbruecker Zeitung" Dienstleiter in Sachen Information |
| Journal: | Marketing Journal
1990 : APR/MAY, VOL. 23:2, p.148-151 |
| Index terms: | MARKETING |
| Language: | ger |
| Abstract: | The author describes the story of the "Saarbruecker Zeitung", the tradition conscious newspaper of the Saarbruecken people. The whole enterprise stands on three legs: the newspaper, the press house and the data technique. Communication in several languages is the pride of the Saarbruecken people. |
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