search query: @author Kern, H. / total: 5
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| Author: | Kern, H. Wagner, H-C. Hassis, R. |
| Title: | European aspects of a global brand: the BMW case |
| Journal: | Marketing and Research Today
1990 : FEB, p. 47-57 |
| Index terms: | BRANDS STRATEGIC PLANNING EEC |
| Language: | eng |
| Abstract: |
SCIMA