search query: @author Sykes, W. / total: 5
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Author: | Sykes, W. |
Title: | Validity and reliability in qualitative market research: a review of the literature. |
Journal: | Journal of the Market Research Society
1990 : JUL, VOL 32:3, p.289-328 |
Index terms: | MARKET RESEARCH RELIABILITY MARKETING LITERATURE REVIEW |
Language: | eng |
Abstract: |
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