search query: @author Chrisman, J. J. / total: 5
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| Author: | Chrisman, J. J. Hofer, C. W. Boulton, W. R. |
| Title: | Toward a system for classifying business strategies |
| Journal: | Academy of Management Review
1988 : VOL. 13:3, p. 413-427 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | Porter's (1980) and Abell's (1980) attempts to classify business strategies have several fundamental limitations. After discussing the objectives and attributes of 'scientific' classification systems, this article presents a new classification scheme, built on the work of Porter and Abell, as a first step toward developing an 'optimal' business strategy classification system. |
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