search query: @author Vachani, S. / total: 5
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| Author: | Vachani, S. |
| Title: | Strategic response of multinationals to competition from developing-country cottage firms. |
| Journal: | International Marketing Review
1990 : VOL. 7:3, p. 31-47 |
| Index terms: | MARKETING STRATEGY MULTINATIONAL COMPANIES COMPETITION SMALL BUSINESS PRODUCT IMAGE UNDERDEVELOPED ECONOMIES |
| Language: | eng |
| Abstract: |
SCIMA