search query: @author Shan, W. / total: 5
reference: 5 / 5
« previous | next »
Author: | Shan, W. Visudtibhan, K. |
Title: | Cooperative strategy in commercializing an emerging technology. |
Journal: | European Journal of Operational Research
1990 : JUL 25, VOL. 47:2, p. 172-181 |
Index terms: | BIO-TECHNOLOGY INDUSTRY MANUFACTURING INDUSTRY CO-OPERATION MARKETING STRATEGY TECHNOLOGICAL INNOVATION |
Language: | eng |
Abstract: | An empirical model is developed examining causes and motives of start-up firms to form cooperative arrangements for commercializing a new technology. Results indicate that a firm's decision to engage in cooperative relationships is a function of its characteristics, its competitive position and its strategic choice. It is suggested that a longitudinal analysis of data is necessary to better capture the direction of causality. |
« previous | next »
SCIMA