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| Author: | Vernette, E. |
| Title: | Media et couponning en marketing direct. |
| Journal: | Revue Francaise du Marketing
1990 : JAN, 126, p. 101-117 |
| Index terms: | DIRECT SELLING SALES METHODS TELEPHONE SELLING MAIL ORDER SELLING |
| Language: | fre |
| Abstract: |
SCIMA