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Author: | Hetzel, P. |
Title: | Design et marketing : l'exemple de l'industrie francaise de l'habillement. |
Journal: | Revue Francaise de Gestion
1990 : SEP-OCT, 80, p. 78-88 |
Index terms: | PRODUCT DESIGN DESIGN MANAGEMENT FASHIONS INDUSTRY JAPAN FRANCE MARKETING |
Language: | fre |
Abstract: |
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