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| Author: | Thompson, C. Locander, W. Pollio, H. |
| Title: | The Lived Meaning of Free Choice; An Existential-Phenomenological Description of Everyday Consumer Experiences of Contemporary Married Women |
| Journal: | Journal of Consumer Research
1990 : DEC, VOL.17, p.346-361 |
| Index terms: | CONSUMER CHOICE MOTIVATION RESEARCH DECISION MAKING |
| Language: | eng |
| Abstract: | An existential-phenomenological description of everyday consumer experiences of contemporary married women with children is presented. Much of the research has focused on problems arising from transitions between traditional and contemporary maternal roles.When everyday consumer choices don't work out, there are the discomforts of an unfulfilled responsibility. |
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