search query: @author Seyfried, K-H. / total: 5
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Author:Bank, B.
Seyfried, K-H.
Title:Capitalyse Medienkonzerne Info-Mania
Journal:Capital
1990 : SEP, VOL. 30:9, p.194-209
Index terms:COMMUNICATION
MASS COMMUNICATION
TELECOMMUNICATIONS INDUSTRY
Language:ger
Abstract:The authors analyse the situation of the twenty top media concerns of the world. Rentability versus expansion is indicated in tables. They discuss which are the strategically important points in their planning:books, press, film, tv, radio, music, newspapers, periodicals professional information or else.
SCIMA record nr: 88450
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