search query: @author Heiner, H. / total: 5
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| Author: | Heiner, H. |
| Title: | Neue Lust am Konsum |
| Journal: | Markenartikel
1991 : APR, VOL. 53:4, p. 145-147 |
| Index terms: | CONSUMPTION CONSUMER BEHAVIOUR CONSUMER RESEARCH |
| Language: | ger |
| Abstract: | Trends of consumption. Changing age structure of population. Consumption becomes ever more individualized. As to basic needs the most important for the customer is low price, but as to discretionary consumption he looks for quality, distraction, life style etc. Several autos per household, video recorders, personal computers, electronic toys, freezers etc. are common. Nevertheless there is no sign of saturation on the consumer market. |
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