search query: @author Krishna, A. / total: 5
reference: 5 / 5
« previous | next »
| Author: | Krishna, A. Currim, I. S. Shoemaker, R. W. |
| Title: | Consumer perceptions of promotional activity. |
| Journal: | Journal of Marketing
1991 : APR, VOL. 55:2, p. 4-16 |
| Index terms: | SALES PROMOTION CONSUMER EXPECTATIONS CONSUMER ATTITUDES BRAND CHOICE CONSUMER PRICE INDEX MARKETING MODELS |
| Language: | eng |
| Abstract: |
« previous | next »
SCIMA