search query: @author Kunert, K. / total: 5
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| Author: | Kunert, K. Lang, P. |
| Title: | Geschaefte im Spannungsfeld Technologie/Markt = Doing business with technological and market considerations in view |
| Journal: | Management-Zeitschrift Industrielle Organisation
1991 : FEB, VOL. 60:2, p. 83-88 |
| Index terms: | COMPANIES COMPETITIVENESS TECHNOLOGICAL CHANGE MARKETS DECISION MAKING POSITIONING |
| Language: | ger |
| Abstract: | Companies striving for competitive advantages must activate their supply of technologies. The technological oriented companies are now compelled to take into account technological and market changes and coordinate technological and market decisions. Quite often, the proposed planning aids make no provision for the integration of market and technological considerations. A model is developed and described which is intended to stimulate and support the internal and external positioning of business. |
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