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| Author: | Jacobs, S. |
| Title: | City-Marketing |
| Journal: | Marketing
1991 : VOL. 13:2, p. 121-130 |
| Index terms: | RETAILING |
| Language: | ger |
| Abstract: | City center trade is under the pressure of competition. Several outlets chose new location in the outskirts. This has several causes (easy travel, high rents etc.). The article searches for marketing technologies to counteract these tendencies and increase the attractivity of retail trade outlets located in city centers. |
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