search query: @indexterm competitor analysis / total: 50
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Author: | Heil, O. Robertson, T.S. |
Title: | Toward a theory of competitive market signaling: a research agenda. |
Journal: | Strategic Management Journal
1991 : SEP, VOL. 12:6, p. 403-418 |
Index terms: | MARKET STRUCTURE COMPETITOR ANALYSIS |
Language: | eng |
Abstract: |
SCIMA