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| Author: | Bergmann, H. Rohde, H. |
| Title: | CIM-Marketing: Mit Systemdenken zum Erfolg. (!Computer-integrated manufacturing) |
| Journal: | Absatzwirtschaft
1993 : MAR, p. 90-95 |
| Index terms: | MANUFACTURING COMPUTERS INDUSTRIAL MARKETING COMPETITOR ANALYSIS MARKET SEGMENTATION AFTER-SALES SERVICE |
| Language: | ger |
| Abstract: |
SCIMA