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| Author: | Alden, D. L. Hoyer, W. D. Lee, C. |
| Title: | Identifying global and culture specific dimensions of humor in advertising: a multinational analysis. |
| Journal: | Journal of Marketing
1993 : APR, vol.57:2, p.64-75 |
| Index terms: | TELEVISION ADVERTISING MARKETING COUNTRY COMPARISONS USA GERMANY THAILAND |
| Language: | eng |
| Abstract: |
SCIMA