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| Author: | Martini, E. Drosten, M. |
| Title: | >>Ich vergleiche gern Bier mit Banken<<. |
| Journal: | Absatzwirtschaft
1994 : MAR, p. 17-21 |
| Index terms: | BANK MARKETING BANKS DIVISIONALISED COMPANIES DISTRIBUTION CHANNELS ORGANIZATIONAL POLITICS GERMANY |
| Language: | ger |
| Abstract: |
SCIMA