search query: @author Homburg, C. / total: 50
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| Author: | Homburg, C. Kuester, S. |
| Title: | Towards an improved understanding of industrial buying behavior: determinants of the number of suppliers |
| Journal: | Journal of Business-to-Business Marketing
2001 : VOL. 8:2, p. 5-33 |
| Index terms: | Consumer behaviour Market theory Portfolio management |
| Freeterms: | Supplier portfolio Industrial buying behaviour |
| Language: | eng |
| Abstract: | From a theoretical point of view the study reveals that economic reasoning is suitable for predicting outcomes of industrial buying behaviour. The model is used as a basis for developing a purchasing portfolio. |
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