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| Author: | Coburn, M. M. Greenwood, D. J. Matteo, M. R. |
| Title: | Supporting Strategy with Competitive Analysis |
| Journal: | Research Technology Management
2002 : SEP-OCT, VOL. 45:5, p. 43-47 |
| Index terms: | STRATEGY COMPETITOR ANALYSIS BENCHMARKING MANAGEMENT |
| Language: | eng |
| Abstract: | Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) conducted a benchmarking study to assess the state of the art and future trends in a fast-moving area of drug discovery. As a result, five key technologies and processes were selected for comparison with internal practices. Gaps were identified, which then had to be prioritized for management action. These included well- established technologies and processes as well as growth and emerging technologies. A strategic planning framework was selected, which permitted consideration of these differences and the perceived consequences of being a "leader", "adopter" (fast follower) or "follower in each. BIPI's relative position was determined for each and the consequences for the Company assessed. |
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