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| Author: | Bhattacharya, S. Krishnan, V. Mahajan, V. |
| Title: | Operationalizing technology improvements in product development decision-making |
| Journal: | European Journal of Operational Research
2003 : AUG, VOL. 149:1, p. 102-130 |
| Index terms: | Operational research Product development New products Decision making Technology |
| Language: | eng |
| Abstract: | Achieving competitive advantage and price premiums in many technology-based markets requires the incorporation of current technology in new products. The analysis indicates that it may be optimal in a variety of circumstances for a firm to launch products in an increasing order of performance, even in the absence of network externalities. |
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