search query: @author Mahajan, V. / total: 50
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| Author: | Prasad, A. Mahajan, V. |
| Title: | How many pirates should a software firm tolerate? An analysis of piracy protection on the diffusion of sofrware |
| Journal: | International Journal of Research in Marketing
2003 : VOL 20:4, p. 337-353 |
| Index terms: | PIRACY SOFTWARE |
| Language: | eng |
| Abstract: | This article examines software diffusion and pirady and their relationship. The main point is to show how much piracy can be tolerated. Results include important strategic guidelines for firms in the software industry for managing piracy. |
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