search query: @author Homburg, C. / total: 50
reference: 3 / 50
| Author: | Homburg, C. Stock, R. M. |
| Title: | The link between salespeople´s job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis |
| Journal: | Journal of the Academy of Marketing Science
2004 : VOL. 32:2, p. 144-158 |
| Index terms: | BUSINESS-TO-BUSINESS CUSTOMERS MARKETING SALES MANAGEMENT |
| Language: | eng |
| Abstract: | An important driver of customer satisfaction is the job satisfaction of a company´s employees. This relationship between employees and customers is examined in this article in a business-to-business context. The analysis bases on dyadic data which is data involving judgments by employees and their customers. |
SCIMA