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| Author: | Mahajan, V. Banga, K. |
| Title: | The 86 per cent solution |
| Journal: | European business forum EBF
2006 : WINTER, 23, p. 36-40 |
| Index terms: | markets developing countries |
| Language: | eng |
| Abstract: | Global businesses have for generations devoted their attention to the wealthiest 14 percent of the world's population. However, these markets have become over-saturated. The real opportunities for growth lie in the developing countries. |
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