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Author:Yao, D. A.
Title:Beyond the reach of the invisible hand : impediments to economic activity, market failures, and profitability.
Journal:Strategic Management Journal
1988 : SUMMER, VOL. 9, SPECIAL ISSUE, p. 59-70
Index terms:MARKETING STRATEGY
MARKETING PROFITABILITY
STRUCTURAL CHANGE
Language:eng
Abstract:
SCIMA record nr: 60783
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