search query: @indexterm marketing profitability / total: 50
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Author: | Yao, D. A. |
Title: | Beyond the reach of the invisible hand : impediments to economic activity, market failures, and profitability. |
Journal: | Strategic Management Journal
1988 : SUMMER, VOL. 9, SPECIAL ISSUE, p. 59-70 |
Index terms: | MARKETING STRATEGY MARKETING PROFITABILITY STRUCTURAL CHANGE |
Language: | eng |
Abstract: |
SCIMA