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| Author: | Mohn, N. C. |
| Title: | Machiavellian marketing research. (!Machiavelli) |
| Journal: | European Research
1988 : AUG, VOL. 16:3, p. 145-148 |
| Index terms: | MARKETING RESEARCH COMPANIES ORGANIZATIONAL POLITICS |
| Language: | eng |
| Abstract: | Marketing research professionals see what lessons Machiavelli has for them: knowledge of the people you work for, treat the people you depend on well, communicate with research users, be skilled at what you do, anticipate difficulties and resolve them before they become major disagreements, don't make enemies needlessly, provide continuous service to your research users, defend the validity of your work. |
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