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| Author: | Leigh, T. W. |
| Title: | Competitive assessment in service industries. Case study. |
| Journal: | Planning Review
1989 : JAN/FEB, VOL. 17:1, p. 10-19 |
| Index terms: | COMPETITOR ANALYSIS SERVICE INDUSTRIES |
| Language: | eng |
| Abstract: | A fictionalized case based on a competitive assessment project, showing how a service business performs the competitor analysis process and strategy guides to data collection. A competitor in the lodging and food services industry. Five success factors. Competitor assessment and key elements of service management. Key lodging implementation and resource issues. Economy-class competitor assessment. Property evaluations. A leadership position. Eight Exhibits illustrate the study. A Box covers consumer assessment and studies. |
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