search query: @indexterm competitor analysis / total: 50
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| Author: | Reimann, B. C. |
| Title: | Sustaining the competitive advantage. |
| Journal: | Planning Review
1989 : MAR/APR, VOL. 17:2, p. 30-39 |
| Index terms: | COMPETITOR ANALYSIS SYSTEMS ANALYSIS |
| Language: | eng |
| Abstract: | A synopsis of the ideas of Michael Porter, author of "Competitive Advantage", given in "Managing for Value", related to the shareholder value planning system. The business system or value chain and support activities. Diagnosing competitive advantage. Creative activity. Value chain and vertical linkages. Competitive scope. Zenith's classic focus strategy. Segment, vertical, geographic and industry scope. Joint ventures and competitive scope. Strategic analysis and the value chain. Competitive advantage life cycle. Three Exhibits illustrate the study. Boxes cover the definition of "value chain" and Porter's 5 forces of competition. |
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