search query: @indexterm COMPETITOR ANALYSIS / total: 50
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| Author: | Gaitanides, M. Westphal, J. |
| Title: | "Nachfragemacht" und Erfolg. |
| Journal: | Zeitschrift für Betriebswirtschaft
1990 : FEB, VOL. 60:2, p. 135-153 |
| Index terms: | BARGAINING TRADE RETAILING COMPETITOR ANALYSIS MANUFACTURING INDUSTRY |
| Language: | ger |
| Abstract: | The reason for the study was the increase in bargaining power of the retail sales organizations. The authors assume that this development would have a negative effect on the manufacturer's success. However, the results show that the horizontal terms of competition and the vertical competitive strategies influence the performance of the manufacturers. In the paper a model is developed that should account for the interdependence of market structure and enterprise success. The model is a comparison of different variable structures. |
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