search query: @indexterm competitor analysis / total: 50
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| Author: | Robert, M.M. |
| Title: | Managing your competitor's strategy. |
| Journal: | Journal of Business Strategy
1990 : MAR/APR, VOL. 11:2, p. 24-28 |
| Index terms: | CORPORATE STRATEGY COMPETITOR ANALYSIS |
| Language: | eng |
| Abstract: | Competing on a product-by-product basis no longer works. Competition is a variable in the strategic process, but it is not the first nor the most important to consider. The first step is for the CEO and the management team is to identify and agree on which element of the business is strategically the most important. A coherent strategy is management's collective view of the external variables facing the business and its agreement on how to best position the organization vis-a-vis that environment. Sound strategic thinking accompanied by a structured process can broaden management peripheral vision and help to develop a proactive and a more successful strategy. |
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