search query: @indexterm marketing profitability / total: 50
reference: 18 / 50
Author: | Abraham, M. M. Lodish, L. M. |
Title: | Getting the most out of advertising and promotion. |
Journal: | Harvard Business Review
1990 : MAY-JUN, VOL. 68:3, p. 50-51, 53, 56, 58, 60 |
Index terms: | ADVERTISING SALES PROMOTION MARKETING PROFITABILITY |
Language: | eng |
Abstract: |
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