search query: @indexterm competitor analysis / total: 50
reference: 34 / 50
| Author: | Porac, J. F. Thomas, H. |
| Title: | Taxonomic mental models in competitor definition (!Organizational adaption) (!Competitive strategy) |
| Journal: | Academy of Management Review
1990 : APR, VOL. 15:2, p. 224-240 |
| Index terms: | COMPETITOR ANALYSIS BUSINESS ENVIRONMENT |
| Language: | eng |
| Abstract: | A cognitive approach to the problem of competitor definition is outlined, which begins with a discussion of the information-processing demands implied by current models of competitive strategy. How decision makers simplify the competitive environment by using a mental model of competitive groups is then discussed. Finally, some comments are made on the implications of a cognitive approach as it is used in classifying organizations and organizational adaptation processes. |
SCIMA