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| Author: | Belz, Ch. |
| Title: | Suchfelder fur Marketing-Erfolge: Bestandsaufnahme und Praxisbeispiele (Where to search for marketing success?) |
| Journal: | Jahrbuch der Absatz- und Verbrauchsforschung
1990 : VOL. 36:2, p. 201-218 |
| Index terms: | MARKETING PROFITABILITY |
| Language: | ger |
| Abstract: | The article expresses pity over the lamentable state of marketing in many firms. Enumerates the characteristics of bad marketing and gives a cookbook of good marketing methods such as situational marketing, differentiated marketing, competitive marketing, global marketing, vertical marketing, selective marketing etc. |
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