search query: @indexterm marketing profitability / total: 50
reference: 14 / 50
| Author: | Oostveen, J. Pilling, J. |
| Title: | The ESOMAR Annual Market Study: The State of Marketing Research |
| Journal: | Marketing and Research Today
1990 : NOV, VOL. 18, p.235-238 |
| Index terms: | MARKET RESEARCH MARKETING PROFITABILITY INTERNATIONAL MARKETING |
| Language: | eng |
| Abstract: | The aim of ESOMAR Annual Market Study was to collect information on the European marketing research community. The main objective was to measure the research turnover of market research companies. The national market research trade associations gave information on foreign involvement, client profile, types of research, data collection methods and employment. |
SCIMA