search query: @indexterm marketing profitability / total: 50
reference: 13 / 50
| Author: | Carson, D. |
| Title: | Some exploratory models for assessing small firms' marketing performance (a qualitative approach): Marketing technology transfer |
| Journal: | European Journal of Marketing
1990 : VOL. 24:11, p. 13-16 |
| Index terms: | MARKETING PROFITABILITY PERFORMANCE MEASUREMENT TECHNOLOGY TRANSFER MANAGERS LEARNING SMALL BUSINESS |
| Language: | eng |
| Abstract: | Account is taken of the impact of marketing technology transfer on small firm owner / managers' learning. |
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