search query: @indexterm SUSTAINABLE DEVELOPMENT / total: 501
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| Author: | Fisk, G. |
| Title: | Green marketing: multiplier for appropriate technology transfer? |
| Journal: | Journal of Marketing Management
1998 : JUL, VOL. 14:6, p. 657-676 |
| Index terms: | marketing environmental protection environmental policy sustainable development |
| Language: | eng |
| Abstract: | This article focuses on green marketing as a means of promoting sustainable development. The strategy adopted for this purpose is "reward and reinforcement". Best results seem to follow when green marketing strategy is incorporated with coercive regulatory activities using "mutual coercion mutually agreed upon" strategy. |
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