search query: @indexterm SUSTAINABLE DEVELOPMENT / total: 501
reference: 432 / 501
| Author: | Langeland, L. |
| Title: | On communicating the complexity of a green message. Part 2: The vigilant market |
| Journal: | Greener Management International
1999 : SPRING, 25, p. 81-90 |
| Index terms: | GREEN CONSUMERS SUSTAINABLE DEVELOPMENT ENVIRONMENTAL PROTECTION MARKETS CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: | This study explores patterns of alternative consumption and analyses the emerging vigilant market segment. The opacity of vigilant market and the low number of factors over which business has control, is examined |
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