search query: @indexterm SUSTAINABLE DEVELOPMENT / total: 501
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| Author: | Dolan, P. |
| Title: | The sustainability of "sustainable consumption" |
| Journal: | Journal of Macromarketing
2002 : DEC, VOL. 22:2, p. 170-181 |
| Index terms: | Consumption Consumer research Sustainable development |
| Language: | eng |
| Abstract: | The article examines the limitations of the concept of sustainable consumption in terms of the inadequate attention given to the social, cultural, and historical contextualization of consumption. The author argues that macromarketing should adopt modes of inquiry that fully engage with this contextualization. The implicit assumptions of sustainable consumption practices as embodying the relations between individuals. Acts of consumption are not in opposition to, and prior to, macro structures and processes; they are macro processes at work. Consumer practices are cultural and social practices that have historically developed and are manifestations of local and global linkages of social interdependencies. |
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