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| Author: | Walley, E. E. (L.) Taylor, D. W. (D.) |
| Title: | Opportunists, Champions, Mavericks...? A Typology of Green Entrepreneurs |
| Journal: | Greener Management International
2002 : SUM, 38, p. 31-43 |
| Index terms: | ENTREPRENEURSHIP ENVIRONMENT SUSTAINABLE DEVELOPMENT UNITED KINGDOM ECOLOGY |
| Language: | eng |
| Abstract: | Given the importance of green entrepreneurs in the transition towards a sustainable society, the authors propose a framework for investigating the influences on, and motives of, green entrepreneurs. The scope for investigation encompasses all possible forms of green business, including not only those founded on the principle of sustain-ability but also those that are opportunistically or accidentally green. Assessing both the research on typologies of entrepreneurs generally and recent perspectives on green entrepreneurs in particular, the authors propose that green entrepreneurs are best characterised by a combination of internal motivations and external (hard and soft) structural influences. |
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