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| Author: | Hira, A. Ferrie, J. |
| Title: | Fair trade: three key challenges for reaching the mainstream |
| Journal: | Journal of Business Ethics
2006 : JAN II, VOL. 63:2, p. 107-118 |
| Index terms: | corporate responsibility fair trading sustainable development |
| Language: | eng |
| Abstract: | This paper discusses how fair trade has finally obtained attention and availability across a variety of products. There are still some major challenges: (a) a lack of agreement about what fair trade really means and how it should be certified; (b) uneven awareness and availability across different areas, with marked differences between some parts of Europe and North America that reflect more fundamental debates about distribution; (c) larger questions about the extent of the potential contribution of fair trade to development under the current system, including limitations on the number and types of workers affected and the fair trade focus on commodity goods. |
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