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| Author: | Ketola, T. |
| Title: | Five leaps to corporate sustainability through a corporate responsibility portfolio matrix |
| Journal: | Corporate Social Responsibility and Environmental management
2010 : NOV/DEC, VOL. 17:6, p. 320-336 |
| Index terms: | corporate responsibility sustainable development |
| Freeterms: | portfolio matrix |
| Language: | eng |
| Abstract: | This study is asking: "Is corporate sustainability absolute or relative?" and "Should companies adopt an evolutionary (step-by-step) or a revolutionary (one-leap) approach to sustainable development - or is there a third way? These questions are "hot potatoes" and after munching these ones, outlined is an alternative (five-leap) approach to corporate sustainability. Drafted is a portfolio matrix measuring the integration of economic, environmental and sociocultural responsibilities along a five-leap scale which can then be adapted to measure any company's responsibility level aiming at achieving sustainability on a short cut. |
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