search query: @indexterm MEDIA COVERAGE / total: 51
reference: 41 / 51
| Author: | Stippel, P. |
| Title: | Sturm im Wasserglas: Wenn Medien die Marken-Substanz zerstören. *BRITA |
| Journal: | Absatzwirtschaft
1994 : AUG, p. 18-19 |
| Index terms: | MARKETING MANAGEMENT BRANDS MEDIA COVERAGE |
| Language: | ger |
| Abstract: |
SCIMA